Michael Markowitz's Experience:
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Director WW Technical Media Relations at STMicroelectronics
2001 - PresentResponsible for WW Media Relations with Trade, Technical, and Technology publications. Beyond managing the Company's worldwide media outreach and response, my job includes generating backgrounders, producing and distributing press releases, placing technical articles, and measuring results. I've also created and distributed the Company's crisis communication plan, managed several events aimed at maximizing the Company's visibility in the press, and am building a training program aimed at coaching our executives to speak to the media more effectively. I manage a small but dedicated staff in a very fluid organizational structure.
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VP, Content and Community at Innovation Chain
August 2000 - January 2001* Built customer-service organization, created content-development kits, organized content, and ensured quality control. * Left company by mutual agreement 2 months before it went out of business.
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VP Editorial Director -- EDN Magazine at Reed Business Information
August 1996 - August 2000* Developed strategy and direction for print and Web publications reaching 210k (print) readers and 70k registered Web readers (900k page views/mo). Responsible for $2.4M budget, 20 staff, and 5 editions. In severe down market, strategy grew share and maintained revenues and profitability. * Conceived and re-launched EDN Europe. Leader on team to architect CommVerge, Electronics Industry Yearbook, and e-inSITE. New businesses generated $5-6M in 2000 (first year). * Led team that re-engineered corporate editorial and production processes. Efforts were predicted to cut costs >10%, improve cycle time 20%, and expand revenue opportunities. Troubleshot and saved publication in danger of failing to produce its issues.
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Founding Editor-in-Chief -- EDN Asia at Cahners Asia Ltd
March 1992 - August 1996* Owned US$750k budget and 5 staff. Strategic marketing efforts helped magazine beat targets from inception. (US$5M publication was profitable within 2 years.
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Technical Editor -- EDN Magazine at Cahners Publishing Co
1988 - March 1992* Responsible for editorial coverage of electronic design automation (EDA), microprocessors, telecoms, and application-specific ICs (ASICs). * Designed a microprocessor using a (then) new design approach. Done on own initiative and time, two-year project produced award-winning 6-article series.
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Design and Applications Engineer at Marconi Electronic Devices Ltd
1984 - 1988* Designed circuits to customer specs. All worked on first silicon. * Trained customers and performed pre- and post-sales technical support.
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Design Engineer at Circuit Technology
1984 - 1988 -
Design Engineer at General Instruments, Microelectronics
1983 - 1984